Engagement
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Engagement
Chestnut Hill Says Proof Is In the Product
Call it an apparel interpretation of the Pepsi Challenge. A new entrant in the apparel premium market has taken on its competitors with a side by side comparison of its polo shirts to theirs. Chestnut Hill is aiming for the high-end corporate clothing …
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Engagement
Barefield Named CEO at GiftCertificates.com
GiftCertificates.com has named Timothy Barefield CEO. He replaces Michael Ahern, who will remain a member of the company’s board of directors. Ahern had been CEO of GiftCertificates.com since 2000. Barefield joined the Seattle-based company in March of …
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Engagement
P&I Postscripts
SEARS: is out with its newest gift card design: a gift card that doubles as a picture frame. Consumers can customize the card by inserting a family portrait or a picture of the gift intended for the recipient. NAPSTER AND BLOCKBUSTER ONLINE: have …
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Engagement
Matthews Joins EZ Scores
Marc Matthews has joined EZ Scores, LLC, as VP-client development. He will also retain his position as president of Fairfax, VA-based Corporate Sport, and that company’s event packages will be utilized in EZ Scores promotions & giveaways contests. …
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Direct Marketing | Print
Catalogs Boost Online Spending
USPS touts value of Standard Mail marketing as a Web driver
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such …
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Acquisition
Best Western Uses E-Contest to Tout High-Speed Internet Access
Best Western is out to see how smart its customers and prospects really are with a rapid-fire trivia contest aimed at touting the chain’s free high-speed Internet access. The hotel chain began yesterday its High Speed IQ Challenge, where contestants log …
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Engagement
Shell Patrols for Holidays
Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a …
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Engagement
Home Brew
Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles
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Acquisition
Kmart Readies Holiday Site, Sweeps
KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities