Engagement
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Acquisition
Del Monte Woos Carb Counters with Vacation Prize
Del Monte Foods is running an online instant-win game to promote its Carb Clever line of canned fruit. P-O-P supports the online game San Francisco-based Del Monte launched Carb Clever in November (Nov. 10 Xtra). The Win a Vacation Every Year for Life …
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Engagement
Company Offers Time in a Mug
TimeMug, LLC an emerging coffee tumbler manufacturer, will soon give those on the run “time” to go with their favorite morning drink. The Bridgeport, CT-based company has added a timepiece to the traditional coffee mug, opening the doors to marketing …
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Engagement
Text Messages Add Up to Gift Certificates
The number of young hipsters using text messaging is rising as fast as y cn rd ths. And at least one cellular company hopes to hang on to those lucrative texters—and prompt them to text even more—by launching a loyalty program in conjunction with …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
American Express Launches Rewards Card for New Yorkers Expanding its portfolio of specialty credit cards, American Express launched the IN:NYC card that rewards account holders for eating, drinking and enjoying the nation’s largest city and cultural …
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Acquisition
Trimspa Sweeps Boasts $1 Million Prize Pool
Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the …
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Acquisition
Carl’s Jr., Hardee’s Offer Racing Stripes Promotion
Hardee’s and sister chain Carl’s Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother’s Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee’s and Carl’s Jr. The …
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Acquisition
Sunny Delight, Lemony Snicket Promote Unfortunate Sweeps
Sunny Delight is luring consumers to a sweepstakes tied into Lemony Snicket’s A Series of Unfortunate Events movie for a chance to win a grand-prize trip to a Paramount Park. The SunnyD Lemony Snicket Series of Unfortunate Prizes contest will award one …
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Acquisition
NBC Daytime Offers Fans Loyalty Contest
NBC Daytime is giving fans of the network’s popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter …
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Acquisition
Kraft Pumps South Beach Diet
Kraft Foods targets New Year’s dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline “Life is Better on the Beach.” Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South …
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Engagement
Q&A: Damage Control
MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year’s Super Bowl stunt has forced us to lose some