Engagement
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Engagement
First Class All The Way
First class passengers on select Continental Airlines flights can soon carry that “first class” feeling with them, thanks to a new deal between Premier Bags, Inc., and the airline to distribute free luxury gift bags to customers. Starting Feb. 1., …
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Acquisition
Snapple Upsets Staten Island Official with Real Facts Game
For Snapple and it’s popular Real Facts Game, the attention turned earlier this week to one question: “What is the most recognized smell in the world?” When the answer popped up on the Snapple Web site, some were offended. The answer: “No, it’s not …
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Acquisition
Lexar, MGM Studios Partner For Be Cool Sweeps
Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures’ Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere. The Be Cool With Lexar Sweepstakes will award one grand-prize …
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Acquisition
Sam Goody ‘Boycotters’ Get Gift Cards
Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards “Boycotts” were held Dec. 27 at five Sam …
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Engagement
A Secondary Market for Gift Cards: Selling and Swapping
There’s an emerging business dealing in gift cards and its not Sears or Blockbuster. The image of a Best Buy Gift Card, as shown by a recent seller on her eBay posting Giving gift cards and certificates this past holiday season topped many shoppers’ …
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Engagement
Slim-Fast Touts Success Stories
Slim-Fast Foods is using real stories to pitch its new Slim-Fast Optima Diet in an advertising and retail promotion campaign. The effort centers on TV and print ads featuring two real-life Slim-Fast users, chosen from thousands who wrote to Slim-Fast …
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Engagement
Shift Toward Mole Sauce and Mariachis for Travel Planners
Business meeting and incentive travel planners are looking to warm climes this year as destinations of choice. Trendy destinations Los Cabos and Cancun, both among Mexico’s luxury resorts, ranked among the top 10 on Maritz Travel’s Top Ten List for …
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Engagement
VW Testing Insurance Incentives
In a three-month pilot program that began Tuesday, Volkswagen of America is offering the industry’s first no-charge one-year insurance policy to customers who purchase or lease selected models in Illinois and Wisconsin. VW will offer the VW In The Car …
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Engagement
Vesdia Bolsters Coalition Loyalty Programs
Vesdia Corp. has signed a number of high-profile retailers for its coalition loyalty programs and is readying a first-quarter push for its newest program, Fundraiser Rewards. Vesdia’s coalition programs add partners Avis Rent a Car System, Hickory …
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Engagement
P&I Postscripts
TRILEGIANT LOYALTY SOLUTIONS: has partnered with Destination Rewards, Inc. to offer hotel reward cards and travel and entertainment cards to the financial services industry. TLS is a Richmond, VA-based provider of loyalty and incentive programs for a …