Engagement
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Vineyard Vines Offers a Taste of Martha’s Vineyard While it’s quickly becoming known as the tie maker of choice for political heavyweights and presidents (“past, present and potentials”), the Vineyard Vines company has also branched out to offer polo …
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Direct Marketing | Print
Seasonal Planning: How to Prepare for Your Next Major Mailing
“Chance favors the prepared mind,” said scientist Louis Pasteur. And while chance does play a part in the success of any marketing venture, you can nudge the odds in your favor with a combination of forethought and foresight, notes George Hague, senior marketing strategist for Shawnee Mission, KS-based catalog agency J. Schmid & Assoc. Here are five questions that Hague suggests you answer before sitting down with the next season’s circ plan:
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Acquisition
Dove Taps Wilma Flintstone and Others to Introduce Styling Aids
Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That’s one of the premises for …
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Acquisition
Loews’ Sweep Shares Celebrity Fortune
Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your …
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Engagement
Live from ANA: McDonald’s Changes Approach from Marketing to Entertaining
Several years ago McDonald’s Corp. faced up to some tough facts. The company had lost its way. It had taken its eye off the customer and people looked at the brand as old-fashioned and out of date. Big Mac faced a huge challenge: making the McDonald …
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Acquisition
CPA Game Turns Students into Detectives
College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors …
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Acquisition
HBO Promotes Lackawanna Sweeps
In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented …
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Engagement
Primedia Launches Automotive Series
Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a …
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Acquisition
Burger King Sweeps Brings Apprentice Task to Consumers
Burger King Corp. is taking fans of NBC’s The Apprentice from the boardroom to the lunchroom through a new online sweepstakes, which offers the top winner two American Airlines tickets to a destination of their choice. The QSR is giving consumers a …
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Engagement
P&G Tunes Up Scentstories with Twain, Tackles Hotels
Shania Twain sings on DVD, not discs Procter & Gamble taps its four-month-old partnership with singer Shania Twain to launch a new disc for its Scentstories by Febreze air-freshener system. The scent (not music) disc, Shania’s Wishes for Spring, …