Engagement
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Data Driven ROI
Google Analytics: You’re Probably Doing It Wrong
Here are the five steps to creating a successful Google Analytics implementation.
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Acquisition
How to Leverage YouTube—12 Creative Ways
The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line. -
Acquisition
More than Checking a Box: Injecting Real Transparency into Customer Experience
The customer experience is no longer just a check box—here’s why.
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Engagement
Are Open Concept Offices Better for You Than Cubicles?
There is conflicting research about whether open concept offices or cubicle designs are more productive—and healthy—for employees.
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Acquisition
The Power of Brand Narrative: 5 Ways to Create It
We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain.
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Profiles & Campaigns
Marketing and Sales Teams Move Closer at Mars Food
Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.
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Profiles & Campaigns
Skullcandy Gets Fans to Listen With Concert Series
Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.
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Facts & Figures
The Psychology of Sales and Marketing Alignment
Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here’s how.
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Acquisition
Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions. -
Acquisition
Millions of Prizes in Starbucks Virtual Games
Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.