Engagement
-
Acquisition
Maxwell House Social Contest Offers a “Day Off” to Labor Day Workers
For the campaign theme, Maxwell House drew a parallel to people working on
holidays as its coffee has powered wake up calls for 125 years. -
Acquisition
12 Tips for Leaders to Create Meaningful Internships
As prospective employees look to who they want to work for they also want valuable
internships—and employers are listening. -
Acquisition
Adidas Debuts Sneaker as Snapchat’s First Shoppable Integration
The Falcon W was unveiled during an episode of the show,
Fashion 5 Ways, Saturday on Snapchat’s Discover page. -
Acquisition
What Leaders Need to Know about Hiring the “Purpose Driven Generation”
Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees.
-
Acquisition
Marketing Strategy: Are You Spending Wisely and Making the Right Moves?
Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]
-
Demand Gen
The Challenge of Deciding Between B2B or B2C for Your Start-Up
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
-
Data & Analytics
Beyond Stereotypes: Reaching the Next Generation With Data and Context
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
-
Profiles & Campaigns
FedExCup PGA Tour Sponsorship Helps Engage B2B Customers
As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.
-
Demand Gen
LinkedIn or Facebook? Where’s the Best Place for Your B2B Group?
LinkedIn Groups and Facebook Groups are two options for B2B marketers looking to create a sense of social community. Which is the right choice for you?
-
Acquisition
How to Land the Job You Want
Unpack these job hunting tips to help you land that dream job.