Engagement
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Acquisition
MINI and Others Join to Bring Artistic Mobile Library Units to Chicago
The mobile libraries offer local children access to books by
creating a space where books can be donated and shared for free. -
Acquisition
Bacardi Halloween Recipe Video is Truly a Fright
Bacardi has put a twist on the ol’ standard cocktail recipe video,
but with a splash of ghastly frights. -
Acquisition
How Mila Kunis Put Jim Beam Back in the Game
It wasn’t that long ago that that Jim Beam struggled with declining sales.
That all changed with the “Move History” motto and “movement marketing.” -
Acquisition
American Express on How and Why AR Works for the Brand
Lindsay Ulrey, director global experiential marketing and partnerships
at American Express, shares the brand’s AR journey. -
Acquisition
How to Make Micro-Moment Magic
So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.
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Acquisition
Chipolte Puts Real Ingredients In The Spotlight
Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page
with a big campaign to win back customers. -
Data & Analytics
3 Reasons Marketing Data is the DNA of Engagement
Marketers to realize that humans need data as much as data needs humans. Here’s why.
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Email
Reengaging Email Subscribers: Tips From the United Nations Foundation
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
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Profiles & Campaigns
First Data Focuses on Employee Engagement for Money Network
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
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Acquisition
Cleveland Browns Win and Bud Light Unlocks Fridges
Since the start of the 2018 NFL season, Bud Light has promised Browns
fans that with a win, free beer would flow across the city.