Engagement
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Events
Esports Popularity Grows Across the Globe
Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.
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Acquisition
Thousands Share Jagermeister’s Halloween Snapchat Game
Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.” -
Acquisition
Netflix Marketing Called “Creepy and Racist” by Subscribers
Netflix is accused of false advertising for promoting black actors as
film stars when the stars are actually white actors. -
Profiles & Campaigns
Second City Works Takes B2B Content Seriously
For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.
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Facts & Figures
Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
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Acquisition
CBSN Wraps NYC Shuttle to Promote its Non-Partisan Coverage
CBSN, the ad-supported streaming news channel from CBS,
is deep into the political mix—but it is not taking sides. -
Video Marketing
Tech Brands Go Beyond Short Form Video
Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands’ video content.
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Email
Cross-Team Coordination Imperative for Email Marketing Success
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
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Direct Marketing | Print
Making Direct Mail Work Harder: Three Tips
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
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Acquisition
Amended Complaint Filed Against Facebook for Inflating Metrics
Back in 2016, Facebook admitted that it had inflated numbers,
but the plaintiffs claim it was inflating the numbers long before that.