Engagement
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Acquisition
Army Asks its Own to Compete in ESports Events as Recruiting Tool
The Army ramped up recruiting efforts after this year, for the first time,
it failed to meet financial targets and grow its ranks to more than 500,000. -
Acquisition
Dollar Shave Club Expands Product Line with Vending Machines
As sales slow, Dollar Shave Club adds products and
experiences to reach new audiences. -
Acquisition
Explainer Videos: The Best Way to Tempt Prospects
In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.
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Video Marketing
Harnessing the Power of Video for Customer Service: 5 Tips
Video is great for creating social engagement,
but it can also be a powerful customer service tool. -
Mobile
5 Holiday Mobile Marketing Tips
Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.
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Profiles & Campaigns
Q&A: Nutrisystem Leverages the Power of Influencers
Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz. -
Acquisition
Five Secrets to Winning Women’s Trust in Your Brand
Join Bruce Henderson June 19th in NYC at “Marketing to Women in the #MeToo Era” to share ideas
and actionable steps you can take right to transform best intentions into meaningful change. -
Acquisition
Using Thought Leadership to Get Your Business Voice Heard Online
Writers can take thought leadership from bland to
captivating with these six simple steps. -
Acquisition
Facebook Opens Pop-Up Shops in Macy’s
Some 100 brands are the stars of Facebook’s Holiday pop-up shops.
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Acquisition
Schick, Planter’s, Green Giant & Others Take Movember to Consumers
Check out how these brands are using their marketing know-how
to ride the Movember movement.