Engagement
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Direct Marketing | Print
Jos. A. Bank Income Falls
Jos. A. Bank Clothiers Inc. reported net income of $5.9 million for the first quarter, down from $6.7 million last year.
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Acquisition
In Major Move, Disney Integrates Global Marketing
Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.
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Engagement
MasterCard and Bud Tie Unique Concepts to Break Up
Universal Studios’ surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes.
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Acquisition
CoolBrands, Godiva Will Always Have Paris
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.
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Engagement
HBO Hypes Deadwood Through Street Theater
It isn’t everyday that you’ll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show.
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Engagement
Mountain Dew Streetball Tour Gets Video Game Promo
A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.
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Direct Marketing | Print
J. Crew’s Income, Sales Increase
J.Crew Group Inc. reported net income of $8 million for the first quarter, up from $5 million last year.
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Direct Marketing | Print
Pull Double Digit Response Rates and Close Sales Quickly
Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won’t be ignored. What do I mean by extreme? Keep reading.
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Acquisition
Hampton Campaign Turns Consumers Into Bed Heads
Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.