Engagement
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Direct Marketing | Print
Redi-Mail Direct Marketing Opens Pharma Sampling Facility
Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.
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Direct Marketing | Print
Banta Opens New Co-Mailing Facility
Banta Publications Group, a division of Banta Corp., has opened a distribution center, which will specialize in co-mailing service. The new facility is located in Bolingbrook, IL, a suburb of Chicago.
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Engagement
Virgin Mobile Offers Airtime in Exchange for Ad Viewing
In a mobile-phone industry first, Virgin Mobile USA kicks off a new service today to reward its customers with airtime minutes for interacting with its advertisers.
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Engagement
Domino’s Builds Loyalty with NASCAR Race Points Program
Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program.
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Engagement
Doubletree Entices Families With Kids Care Pack
The hotel chain made famous for its chocolate-chip cookies is dangling a one-of-a-kind premium just for kids who stay at its 120 hotels in the U.S. and Canada through Labor Day.
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Acquisition
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.
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Engagement
Sallie Mae Buys Upromise
The nation’s largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands.
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Engagement
Latin Grammy Awards Seeks Big Name Sponsors
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.
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Engagement
Office Depot Unveils Worklife Rewards
Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members.
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Engagement
Mobility Scooters: The Latest Avis Incentive
Avis Rent A Car System, LLC, hopes to attract older travelers or those with disabilities by offering a mobility scooter for rent with a vehicle rental. The scooter can be delivered to a particular location.