Engagement
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Engagement
Federated Sells Lord & Taylor for $1.195 Billion
Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.
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Engagement
Special K to Launch Water, Protein Bars
Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.
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Engagement
Live from the Licensing Show: Disney Goes to the Dogs, Cats
Disney plans to unleash a new category of licensed goods that are sure to appeal to four-legged creatures and their owners, alike—pet care products.
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Engagement
Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line
Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
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Acquisition
AOL’s Online Film Competition Targets Hispanics
AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.
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Engagement
Live from the Licensing Show: Bratz Leap From Books to the Big Screen
MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters.
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Engagement
PepsiCo Takes to Ice With NHL Deal
PepsiCo, the National Hockey League (NHL) and the National Hockey League Players’ Association have forged a multi-year agreement that takes PepsiCo’s beverages and snacks to the ice.
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Direct Marketing | Print
Magic Plumbing Hopes to Build Business Via Postcards
What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to?
This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.
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Direct Marketing | Print
Deceit Isn’t the Best Way to Get Your Envelope Opened
How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you’ll be using, you’re going too far.
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Acquisition
Honda Partners with House of Blues
American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.