Engagement
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Engagement
Cott Licenses Disney Films and Bows Line of Kids’ Drinks
Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney’s most popular films.
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Engagement
Will Employee Pricing Return for Car Buyers This Summer?
Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer.
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Engagement
UPromise to Grow 30% a Year Under Sallie Mae
Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.
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Engagement
Sheraton Serves Pie
Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer.
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Engagement
P&I Postscripts
DOUBLETREE HOTELS: is offering consumers a sweet treat tied to…ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that…
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Engagement
Quantum Launches Movie Ticket Loyalty Program
Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.
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Engagement
SITE and its Research Arm to Reassess Relationship
The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board’s approval.
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Engagement
Masterfoods USA, Bonne Bell Team for Starburst Products
Masterfoods USA is giving teens and tweens a new way to enjoy its popular Starburst candy brand via health and beauty products under a new licensing deal with The Bonne Bell Co.
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Acquisition
Shell Pumps $30 Million into Summer Marketing Campaign
Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.
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Engagement
Warner Bros. Marks Superman’s Return with ‘S’ Shield Stunts
Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero’s iconic “S” shield days before the film hits theaters nationwide June 28.