Engagement

• Engagement

  Verizon Pumps Out Pirates Content for V-Cast Customers

  Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man’s Chest, including a sweeps, mobile game and downloads. The film hits screens next week.

• Acquisition

  The N Takes Murder Mystery Whistler To The Streets

  TV network The N is hitting the streets of New York City next week with a mobile marketing campaign under the guise of a medical examiner’s truck to generate excitement over the network’s new series Whistler.

• Acquisition

  Sutter Home and HarperCollins Pair Wine with Books

  HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay.

• Direct Marketing | Print

  Detestable Collectibles

  As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it.

• Acquisition

  In Last Hurrah, McDonald’s Anchors Pirates Promo

  McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

• Acquisition

  ESA Sues Over Oklahoma Gaming Law

  The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.

• Acquisition

  Ocean Spray Takes Craisins Courtside

  Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

• Acquisition

  NBA Star Plays in Powerade Loyalty Program

  National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

• Acquisition

  Jeep Sends Consumers Digging for Keys

  One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

• Engagement

  Dallas Airport Dangles Coupons to Get Travelers to Park

  When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they’ll not only be issued a parking stub, but incentive coupons for cool offers at the airport’s concessionaires, including McDonald’s and TGI Friday’s.