Engagement
-
Direct Marketing | Print
Educate Yourself
THE POSTAL INDUSTRY IS UNDER attack, and it’s time people in our business took it seriously. Too many who make their living from the mail are turning
-
Engagement
Toasting a Golden Beer
Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches
-
Direct Marketing | Print
Great-West Woos Dentists
TALK ABOUT DRILLING DOWN: Great-West Life Assurance Co. increased its coverage of dentists by 7% by offering enhanced benefits and changing its list segmentation.
-
Engagement
Signature Event
According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible
-
Acquisition
Subway Freshens Kids Marketing
Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took
-
Direct Marketing | Print
The Doctor Is In
Another humdrum night? Maybe it’s time to go out and hear some live jazz in a garden conservatory setting. But where? How about the hospital? It wouldn’t
-
Engagement
Hired Fans
As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular
-
Engagement
Albertsons Aims To Turn the Dining Room LIghts Back On
Jim Smits has been touring restaurant kitchens and developing recipes, but he has no aspirations to be a chef. Smits is a 20-year veteran of the grocery
-
Direct Marketing | Print
Plumber Turns to Postcards
WHAT DOES A LOCAL PLUMBING concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to? This was the problem
-
Acquisition
Weird But True
Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall