Engagement
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Acquisition
Holiday Film Reminds Us Life’s Too Short to Not Spend Time with Friends
The message from distilled liqueur brand Ruavieja is that none of us know
how much time we have left to share with family and friends. -
Profiles & Campaigns
ABM Success Hinges on Sales and Marketing Alignment
ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen. -
Acquisition
Finnish Newspaper’s Ugly Christmas Sweaters Depict Ugliest News
A Finnish newspaper has knitted itself into the ugly Christmas
sweaters movement to draw attention to 2018’s ugliest news. -
Acquisition
Quaker Oats’ Novella Stars in Univision’s Jesús
Quaker Oats reached out to Hispanics this week with
a multi-part content marketing campaign. -
Acquisition
ROKiT CMO on Launching its Phone with Major Sports Sponsorships
CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
off its initial marketing platform with a few high-profile sports sponsorships. -
Acquisition
6,000 Person Wait List for Carnegie Deli Popup
Only New Yorkers loyal to the Carnegie Deli could have imaged
the astonishing response to a little 1950s-themed pop up. -
Acquisition
“Hardworking” Campaign Works Hard for Maxwell House
After launching a campaign for Labor Day around the theme of hard work and
hardworking people, a new report found that that theme is paying off. -
Profiles & Campaigns
Personalization Adds Bling to Stella & Dot’s Conversion Rates
Website personalization is helping Stella & Dot boost
online conversions by 52 percent. -
Acquisition
Burger King Takes its Fight for Customers to McDonald’s
Burger King customers can score a Whopper for only a penny, but
the crafty part is they need to be near a McDonald’s. -
Acquisition
5 Lessons to Create Global Brand Equity in Asian Markets
Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart.