Topic

Engagement

  • Engagement

    News Briefs

    THE BALTIMORE AREA CONVENTION AND VISITORS ASSOCIATION: is touring three mid-Atlantic markets to…XM SATELLITE RADIO: has realigned its marketing operations with…CRACKER BARREL: parent company CBRL Group announced the…

  • Acquisition

    Mudd Targets Teens With Call to Action

    Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens.

  • Engagement

    Betty Crocker Makes Millions for Education

    After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.

  • Engagement

    Dodge Parks its 2007 Calibers in Cinemas

    Hoping to attract moviegoers to its 2007 Dodge Caliber, Chrysler’s Dodge brand is heading to 20 movie theaters where it will break 60-second spots on the big screen complimented by a host of promotions.

  • Engagement

    Consumer Angst Causes OfficeMax to Eliminate Mail-in Rebates

    After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation’s largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.

  • Engagement

    Gap Inc. Business Direct Launches Options Card

    Gap Inc. Business Direct is out with a new gift card option for corporate buyers, which now blends three of its top brands into one card.

  • Engagement

    Dunkin’ Donuts Calls Gift Card Offer a Scam

    (Direct Newsline)—Dunkin’ Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam.

  • Engagement

    Group Puts $150 Million Toward Promoting HD DVD

    A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology.

  • Engagement

    Customer Service Could Fix Promotional Offers

    When the phone rings in consumer affairs, marketing should listen in. Marketers could learn a lot about how their promotional offers are playing in Peoria—and improve their ROI along the way. Hal Stinchfield, founder of fulfillment consultancy Promotional Marketing Insights, talks about how consumer complaints make for better offers.

  • Engagement

    Blimpie CMO Moves to Universal Studios

    Universal Studios Hollywood has named marketing executive Mark Mears to senior VP-marketing and sales.