Engagement
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Acquisition
OLN Races to Tour de France with Sweeps
To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.
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Acquisition
State Farm Backs Idol Tour With Texting Sweeps
State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.
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Acquisition
Volvo Drives Pirates Promo to Dealerships
Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney’s summer blockbuster Pirates of the Caribbean: Dead Man’s Chest.
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Engagement
New Nestlé Water for Kids Hits the Road
A new water brand is aimed at kids at a time when sugary drinks are under attack by parents, as well as politicians. Nestlé Waters North America is offering the new Aquapod water under its six regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead.
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Engagement
Ben & Jerry’s Pushes Sampling Via Cause Campaign
Ben & Jerry’s is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children.
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Engagement
‘Scene’ Tour Launches Back-to-School Season
An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.
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Engagement
The Electric Fan: Get Plugged In with Sampling at Sporting Events
Sports fans are some of the most passionate and intensely loyal people on the planet—more so, I think, than the ordinary consumer—and definitely a demographic worth targeting.
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Acquisition
Bartenders Mix Seagram’s New Cooler to Win a Trip to Tahiti
Seagram’s is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram’s Coolers Escapes line, Tahitian Sunset.
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Engagement
Baby Ruth Plays Ball with MLB
Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball.
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Acquisition
McDonald’s Unlocks Pirates Booty for Happy Meals
McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.