Engagement
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Engagement
Discovery Channel Sinks Teeth Into Shark Stunt
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.
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Engagement
P&G Shares Secrets In New Campaign
Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets.
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Acquisition
Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.
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Engagement
Dora, SpongeBob Push Fruits and Veggies
Nickelodeon is giving the likes of Dora the Explorer and SpongeBob SquarePants an even bigger role to play in grocery store aisles. In a new licensing deal, the entertainment company plans to put images of Dora and SpongeBob on packages of apples, pears, cherries and edamame (soybeans).
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Engagement
Pop-Tart Webisodes Plus-up Idol Tour
Kellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour.
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Engagement
HomeDepot.com Now Selling Ads
The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles.
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Acquisition
My Coke Rewards Tackles Complaints
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.
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Engagement
Sara Lee Chooses Arc as AOR
Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee.
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Acquisition
Nicktoons Networks Rolls With Mobile Tour
Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.