Engagement
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Acquisition
Sprint Ties with 24 Via Mobile Content
Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.
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Acquisition
Ace Hardware Offers Store Ownership in Contest
Ace Hardware is out with a national contest that offers entrepreneurs the opportunity to compete to win their own store, valued at $1 million.
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Engagement
NASCAR Teams With Kelly Clarkson
NASCAR has signed on American Idol superstar Kelly Clarkson for its 2007 racing season.
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Acquisition
Alka-Seltzer Tackles Tailgating Heartburn
Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs.
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Acquisition
Evan Williams Bourbon Ties Sweeps to Fishing Sponsorship
Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two.
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Direct Marketing | Print
Meet the Broker: Tracy Olley
Today we meet Tracy Olley, who does list brokerage for nonprofit organizations and companies in Canada and the U.S. She telecommutes from her home office in British Columbia for New Jersey-based Information Refinery Inc.
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Engagement
7-Eleven Signs 18 Sports Sponsorships
7-Eleven is playing sports hard this year as part of its local marketing strategy.
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Engagement
Walden In, Chow Out at Sears
Sears Holdings Corp. named John Walden its first-ever chief customer officer just days after the abrupt departure of Sears Roebuck & Co.’s chief marketing officer Joan Chow.
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Acquisition
MTV and Maybelline Launch Education Contest
MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education.