Engagement
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Engagement
Playtex Starts Promotions for New Tampon
Playtex is out with a slate of promotions for its new tampon, including sponsorships and sampling
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Engagement
KFC Takes a Shot at Wendy’s with Free Chicken Strips
In a competitive swipe against Wendy’s, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants.
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Engagement
Julie Roehm Sues Wal-Mart
Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned.
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Engagement
Turner Entertainment, Sponsors Team Up for SAG Awards
Turner Entertainment is teaming up with several marketing partners, including L’Oreal Paris, MasterCard and Nestlé USA, to boost the 13th annual Screen Actors Guild Awards.
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Direct Marketing | Print
Meet the Broker: Tom Chillot
Today we meet Tom Chillot, senior vice president at TMA List Brokerage and Management. Chillot holds an MBA from Pennsylvania State University and has been in the list business for seven years.
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Direct Marketing | Print
Short Cuts
U.S. Postmaster General Jack Potter has been re-elected vice chairman of the International Post Corp. board.
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Engagement
Wal-Mart Moves CMO Fleming to Merchandising Post
Wal-Mart’s CMO John Fleming has a new job.
He has been named chief merchandising officer as part of a new merchandising strategy that matches brands to specific areas of the store, and to shopper segments.
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Engagement
Sampling Helps Kick Off Aquafina Alive Debut
Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands.
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Direct Marketing | Print
Only Skin Deep: Vermont Country Store Misses the Love Boat
The allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog cover promises romance, but delivers liniments and flannels
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Acquisition
Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.