Engagement
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Engagement
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.
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Direct Marketing | Print
GlobeDirect Alleges Former Employees Stole Trade Secrets, Clients
GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.
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Acquisition
Borders Launches Contests for Reward Members
Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.
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Engagement
Visa Toasts Winery Tie-in with Cardholder Perks
Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley.
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Engagement
XM Satellite Radio Offers Valentine’s Day Incentives
Just in time for Valentine’s Day, XM Satellite Radio is offering some sweet incentives to boost sales.
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Engagement
Nintendo, Southwest Reward Fliers with Free Game Systems
Southwest Airlines has found a new way to reward frequent fliers—video games.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there’s no indication that “No One to Call Me Home: The Heartbreaking Stories of America’s New Orphans” awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States Plastic Corp. has sent out an even bigger book
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Acquisition
Pepsi Gives Away Cars and Cash for Gas Every Day
Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.