Engagement
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Acquisition
Chock full o’Nuts Auditions Jingle Singers
Chock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads.
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Acquisition
Promotion Agency Extends Deal with Tequila Rose
The Promotion Agency has extended its work for the Tequila Rose Brand.
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Engagement
Former Blockbuster Marketing Executive Joins Applebee’s As CMO
Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.
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Direct Marketing | Print
Meet the Broker: Dina Fanelli
Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.
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Engagement
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?
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Engagement
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.
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Direct Marketing | Print
Live From Circulation Day: Hard Offers, Vouchers Growing
Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.
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Acquisition
Southwest Airlines Lets Consumers Make Ads
Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company.
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Engagement
Miller Set to Sample New Brew in Southern States
SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio.
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Engagement
Warner Bros. Classic Character Sponsors Skateboarders
Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding.