Engagement
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Engagement
Marketers Take On Growth in Club-Store Sales: Q&A
Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.
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Engagement
Businesses Spend $22.7 Billion on Gift Cards
The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.
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Acquisition
My Bet is on the “Coke Chase” Showgirls
Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.
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Direct Marketing | Print
Chief Marketer Listline Jan. 22
Lists offered this week include American Society of Echocardiography and Aslan Relief Active Catholic Former Donors.
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Direct Marketing | Print
Chief Marketer Listline Jan. 22
Lists offered this week include American Society of Echocardiography and Aslan Relief Active Catholic Former Donors.
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Acquisition
Yellow Post-it Fever? Yes, I’m sure I have it.
Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.
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Acquisition
Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.
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Acquisition
Volvo Trucks Launches Online Game and iPad App
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
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Acquisition
Program Design Key to Gamification Success
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.
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Direct Marketing | Print
Power Pack: Ideas and Trendsetters to Watch in 2013
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.