Engagement
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Data & Analytics
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.
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Direct Marketing | Print
Chief Marketer Listline April 1
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online Builders from Builder […]
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Engagement
Pepsi Talks About its New Bottle
For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.
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Acquisition
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.
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Direct Marketing | Print
Chief Marketer Listline March 22
Lists featured this week include Flying Adventures Magazine and Bowhunt America.
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Direct Marketing | Print
Chief Marketer Listline March 18
Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.
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Acquisition
2013 February’s Greatest Hits
Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.
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Direct Marketing | Print
Chief Marketer Listline March 8
Lists featured this week include Athleta and Food & Beverage Magazine.
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Engagement
ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.
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Direct Marketing | Print
Chief Marketer Listline March 4
Lists featured this week include National Museum of American Jewish History and SOLES4Souls.