Engagement
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Direct Marketing | Print
Chief Marketer Listline May 13
Lists featured this week include New Hampshire Magazine and American Nurseryman Email.
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Engagement
Target Builds ‘Dollhouse’ In Grand Central
(Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out.
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Engagement
Coca-Cola to Stop Marketing to Kids
(Wall Street Journal) Coca-Cola plans to offer low- and no-calorie drinks in every market in the world and put calorie counts on the front of all drinks it sells. It also said it would stop marketing to children under 12 will work to encourage more physical activity programs in every country it operates. Get the […]
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Acquisition
Why The Customer Should Be Central to Inbound Efforts
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
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Direct Marketing | Print
Chief Marketer Listline May 3
Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.
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Engagement
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital.
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Data & Analytics
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.
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Acquisition
Red Roof Inn Turns 40, Celebrates with a Road Tour
Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]
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Data & Analytics
Logicalis Uses Humor in IT Campaign
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.
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Direct Marketing | Print
Chief Marketer Listline April 26
Lists featured this week include The Music Stand and Chain Drug Review.