Engagement
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Engagement
Oreo, Ritz Sponsor “One Direction’s” Summer Tour
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.
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Data & Analytics
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
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Data & Analytics
Big Data Connects Online/Offline Fashion Shopping Experiences
If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.
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Acquisition
B2B Buyer’s Journey No Longer Begins With the Salesperson
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
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Direct Marketing | Print
Chief Marketer Listline May 22
Lists featured this week include Coastal Angler and The Word Among Us.
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Acquisition
Breyers Toppings Launches $1 Million Marketing Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.
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Acquisition
DoubleTree, Google Design Custom-built YouTube Channel for Travelers
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]
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Acquisition
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.
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Direct Marketing | Print
Chief Marketer Listline May 16
Lists featured this week include The Oregonian and Caliber Corporate Contacts.
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Acquisition
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.