Engagement
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Engagement
Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility
A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.
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Direct Marketing | Print
Chief Marketer Listline Aug. 6
New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.
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Direct Marketing | Print
Chief Marketer Listline Aug. 5
Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.
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Data & Analytics
Learn the Latest at B2B LeadsCon
Check out these interviews with featured B2B LeadsCon presenters.
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Acquisition
5 Steps to a Successful Online Sweepstakes
Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.
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Engagement
Retailer Trends, Tips and Takeaways for Manufacturers: Research
The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
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Data & Analytics
Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.
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Data & Analytics
Engaging Audiences With Customer Experience Apps
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
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Acquisition
Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.
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Direct Marketing | Print
Chief Marketer Listline July 26
Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.