Engagement
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Data & Analytics
Get Ready for Engagement Scoring: Four Key Steps
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
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Direct Marketing | Print
Chief Marketer Listline Sept. 3
Lists featured this week include Teleflora and LatinFinance.
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Engagement
Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
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Engagement
3 Types of Experiential Consumers and How To Woo Them
There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.
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Direct Marketing | Print
Chief Marketer Listline August 21
Lists offered this week include One Step Ahead PIP and Sensational Beginnings.
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Data & Analytics
Special Report – Mobile Event Tech
Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
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Acquisition
Announcing the 2013 PROMO PRO Awards Finalists
The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]
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Direct Marketing | Print
Chief Marketer Listline Aug. 19
Lists featured this week include Countryside Publications and Creative Kidstuff.
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Data Driven ROI
Nissan’s Annual Marketing Event Drives $100 Million in Business
Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.
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Engagement
J.C. Penney: We’ve Got Marketing But What Will We Sell?
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.