Engagement
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Engagement
Hispanic Trends / Recommendations for CPGs and Retailers: Study
AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.
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Acquisition
B2B Marketers Unsatisfied With Conversion Rates: CMO Council
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
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Data & Analytics
Solving the Big Data Challenge
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
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Data & Analytics
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Data & Analytics
Chief Marketer Listline Nov. 11
Lists featured this week include Mercy Corps and PSA Group.
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Data & Analytics
Socializing Data – The Marketing Game Changer
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
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Direct Marketing | Print
Chief Marketer Listline Nov. 1
Lists featured this week include DoggyLoot and Paula Young.
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Engagement
5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour
When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.
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Direct Marketing | Print
Chief Marketer Listline Oct. 28
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
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Engagement
Target Ties Social Media to Stores/Catalogs for Holidays
Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.