Engagement
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Acquisition
What You Need: Tech Requirements for Lead Gen
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
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Acquisition
Utilizing Advanced Analytics to Improve B2B Marketing Efforts
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
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Direct Marketing | Print
Chief Marketer Listline Feb. 10
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.
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Acquisition
Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.
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Acquisition
Bring it on! The 2014 PRO Awards is Now Open for Entries
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
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Direct Marketing | Print
Chief Marketer Listline Feb. 2
List featured this week include Curve, Kohl’s Credit Card Statements and Wind and Weather Catalog.
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Acquisition
Solid Gold Case for Calibrating Marketing Automation Results
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
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Engagement
Fox Sports and Facebook in Super Bowl Deal
Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.
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Data & Analytics
How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
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Data Driven ROI
Trend-Driven Resolutions For Retail Loyalty Marketers
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.