Engagement
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Engagement
Shoppers Still Spending Bulk of Holiday Budget In-Store
The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores.
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Data Driven ROI
Successfully Navigating a Rebrand
No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.
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Engagement
Live Events Make Customer Connections
Here are three reasons live events are the perfect strategy for your marketing plan.
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Email
5 Things Marketers Can Learn from Fashion
Sure, looks aren’t the only thing that matters in marketing. But there’s a lot marketers can learn from the world of fashion.
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Acquisition
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…
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Data Driven ROI
In-Store Pick-Up, Incentives, Social Key to Driving Holiday Sales
Online retail is growing, but not as fast as offline brick-and-mortar is contracting.
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Data Driven ROI
Engaging Financial Customers Through Digital
Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.
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Direct Marketing | Print
Chief Marketer Listline Oct. 24
Lists featured this week include National Geographic Society Donors and the American Door and Window Institute.
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Data & Analytics
Chief Marketer Listline Oct. 21
Lists featured this week include Bally’s Total Fitness Member Statements and Gerber Babies Email.
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Engagement
Brand Champions Boost General Mills
Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.