Engagement
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Acquisition
Getting in Tune With Non-Traditional Radio Advertising
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
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Engagement
How to Post Relevant Content On July 4
Don’t just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand’s character.
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Acquisition
Pinterest Wants More Men
interest wants to level the playing field for its advertisers by encouraging more men to use the site.
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Engagement
CNN Opens Content Marketing Studio for Advertisers
CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.
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Acquisition
7 Keys to Marketing to Baby Boomers
Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here’s 7 reasons why marketing to Boomers is unique.
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Acquisition
Gates Corp. Refocuses Marketing on the Customer
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
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Data Driven ROI
Chief Marketer Asks….What Matters Most in ROI?
We ask several top marketers….what matters most in professional (and personal) ROI?
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Data & Analytics
At Halftime, How’s Your Digital Marketing Team Performing?
Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
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Acquisition
In a first, Amazon Shipping Boxes Promote “Minions” Movie
Those zany “Minions” are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon’s boxes for marketing purposes.
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Acquisition
Is Coca-Cola’s “One Brand” Strategy Right for You?
Coca-Cola’s new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.