Engagement
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Acquisition
Wide Range of New Approaches Works for Oreo’s Marketer
Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces.
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Acquisition
Genius Ideas in Destination Marketing
Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here’s some fun examples to steal ideas from.
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Acquisition
Heineken’s Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
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Data & Analytics
5 Tips for Implementing Account Based Marketing
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.
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Acquisition
3 Reasons Experiential Brand Homes Deliver Strong ROI
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
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Acquisition
Tommy Hilfiger Steps into Virtual Reality Marketing
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label’s fall fashion show.
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Acquisition
Influencer Marketing Do’s and Don’ts
Here’s a hot list of do’s and don’ts when it comes to influencer marketing.
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Acquisition
7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches
Turns out, an essay contest isn’t just for marketers. The owner of an inn in Maine ran just such a contest to sell her inn but not without headaches.
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Acquisition
Calvin Klein Still Thrives on Sexy: CMO
Melisa Goldie, CMO, Calvin Klein, on why and how after all these years—and many controversies—sexy still works for the brand.
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Acquisition
Airbnb Disrupts the Travel Industry and Marketing Norms
Jonathan Mildenhall, Airbnb’s CMO, on how the brand grew from 3 beds to 1 million homes in just seven years.