Engagement
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Digital
Why You Should Optimize Digital Content for Vertical Screens
Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.
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Engagement
4 Things CMOs Need to Know About Gen Z
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.
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Acquisition
5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
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Engage & Convert
How Stoli Survived the “Dump Stoli” Crisis
Maria Lisanti, director of marketing east and control, Stoli Group USA, shares the details on how the brand survived a major crisis.
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Data & Analytics
Marketing Musts for Stronger Customer Relationships
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
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Acquisition
3 Multicultural Marketing Lessons from Allstate
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
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Acquisition
Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.
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Acquisition
Lisa Mann, EVP Marketing, Kind, on Using Kindness as an Edge
Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.
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Acquisition
SMS + App Push=Increased Customer Engagement
Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.
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Acquisition
McDonald’s Tests NFL Loyalties
McDonald’s latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
