Engagement
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Engagement
Holiday Marketing: It’s Not All About Tradition
What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.
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Acquisition
Corona’s Holiday Beach Spot Breaks Records
Corona’s “O’ Tannenpalm” holiday beach spot has been running for 25 years. Here’s the story behind it, including interviews with the spot’s creator.
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Acquisition
4 Advantages to Storytelling Marketing
Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.
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Data Driven ROI
Engaging Channel Partners to Drive Revenue: 3 Tips
You can’t expect disengaged channel partners to build engagement around your brand. Here’s 3 tips to get them on your side.
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Acquisition
96% of B2B Marketers Use Video Marketing: Report
Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.
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Acquisition
Three Ways Retailers Drive Consumers In Store
Retailers have more tools than ever to reinvent the shopping experience. Here’s three tactics to help as the holiday rush approaches.
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Acquisition
Unilever Pairs with Startups to Stay Young & Relevant
The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.
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Acquisition
Oreo Lets People Customize Packaging to Bolster E-Commerce
Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here’s a take on that campaign as well as a look back.
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Acquisition
Chinese Attach Models to Buses for Marketing Stunts
It’s wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
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Engagement
Chief Marketer Asks…Which Brands Are Best at Customer Engagement?
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.