Engagement
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Agencies
Agency Special Report: The Only Constant is Change
Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.
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Acquisition
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
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Engagement
Coke on the Power of Crowdsourcing
Coca-Cola’s Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.
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Acquisition
5 Ways Retailers Can Ring in (DIY) Makers
At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.
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Acquisition
Neiman Marcus Christmas Book Items on Public Display
In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.
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Acquisition
25 Brands that Hit the Mark with Disruptive Marketing
Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.
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Acquisition
Tips to Use Education as a Marketing Tool
Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.
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Acquisition
3 Tips for Brand Storytelling
Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.
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Acquisition
Lowes Targets NY Millennials on all Screens & Windows
Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.
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Acquisition
12 Top Brand Moments from 2015
These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.