Engagement
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Acquisition
A New Website Won’t Fix Your Brand: 3 Common Mistakes
Although digital and brand are permanently joined at the hip, mending your website woes won’t solve all your problems.
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Acquisition
3 Questions To Bring an Interactive Campaign to Life
There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.
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Acquisition
Snickers Tests Mood Targeting
Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.
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Engage & Convert
Heineken “Cities” Campaign Lights Up SF Bay Bridge
Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.
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Acquisition
Influencer Marketing – 2015 Trends & What’s Ahead in 2016
It’s been a wild year for influencer marketing as marketers realize big impacts. Here’s how influencer marketing went and where it’s going.
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Acquisition
In-Store or Online: Millennials Appreciate Holiday Shopping Experiences
A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.
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Engage & Convert
Engaging Millennials With Experiential Marketing: 4 Tips
Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.
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Agencies
Advice for Creating a Beautiful Agency-Client Relationship
Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]
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Acquisition
10 Marketing Trends for 2016: Forbes Slide Show
CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.
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Acquisition
6 Tips to Use Video in Marketing
MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.