Engagement
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Acquisition
14 Brands Show Us How to Use Instagram
Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.
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Demand Gen
Relevant Content Helps Engineering360 Target Millennials
Content targeted to specific tech and industrial segments helps IEEE GlobalSpec’s Engineering360 reach millennial engineers.
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Acquisition
Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.
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Acquisition
Small Fish in a Big Pond? Tips to Crush the Competition
You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.
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Engagement
PepsiCo Talks About How to be Disruptive
Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves.
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Data Driven ROI
B2B Lead Gen By the Numbers: Infographic
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer’s exclusive survey.
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Acquisition
Taco Bell—Cult-Like and Performing Weddings: CMO Marisa Thalberg
Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns to give the brand a hip, cult-like status.
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Acquisition
How American Greetings Aligned with Digital to Sell Greeting Cards
Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.
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Engagement
3 Ways to Automatically Reduce Customer Churn
Customer churn stands in the way of growing your business. How do you battle it?
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Acquisition
Oreo Sweepstakes: Show Us Your Dunking Moves!
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.