Engagement
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Data Driven ROI
7 Ways to Turn ABM into a Revenue Driver
Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver
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Demand Gen
Avnet Branding Campaign Spotlights Creative Journey
Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.
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Acquisition
It’s Gonna Be a “Damn Good Time” Mountain Dew Says
The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.
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Acquisition
A Chat with Sweet Earth on its Meteoritic Rise to $25 Million in Sales
Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.
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Acquisition
Unilever VP Piyush Jain Talks AXE, Hair and Influencers
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
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Data Driven ROI
Hot Demographics: Who You Need to Target in 2017
Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.
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Acquisition
Need a Cup of Dunkin’ Coffee? Order Ahead with Waze
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.
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Acquisition
Tiger Beer Murals Made from Air Pollution
Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.
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Acquisition
The Muslim Marketing Movement Marches Forward
Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.
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Demand Gen
Marketers’ Most Wanted: IT Professionals
In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.