Engagement
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Acquisition
Take a Page from Chase’s Loyalty Playbook
Chase’s Sapphire Reserve now has a cult-like following. Learn why so many stars aligned and how to tap into its loyalty playbook.
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Acquisition
Want to Win More Customers? Do Less.
Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.
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Acquisition
Warren Buffett’s Likeness Appears on Cherry Coke Cans
In Warren Buffet circles, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder.
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Acquisition
4 Ways to Turn Mobile Marketing into a Customer Service
U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.
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Acquisition
McDonald’s to Track Eating Habits
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.
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Acquisition
Influencer Manager: A New Role at Publishers
The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.
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Acquisition
Top 10 Most Widely Read B2C Articles from March
Need to catch up on what’s doin”? Here’s our reader’s top picks for March.
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Acquisition
Behind the Scenes of Marriott’s Snapisodes with Amanda Moore
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.
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Acquisition
How to Use Influencers to Improve Eroding Brand Trust
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
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Acquisition
Stepping up to the Plate, Pepsi and Aquafina Activate MLB Sponsorships
PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium.