Engagement
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Acquisition
Coke Turns Labels into Wristbands for Music Festivals
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
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Acquisition
Doritos Helicopters Drop New Chips on Minnesota
Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.
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Acquisition
Bud Reprises Controversial “America” Summer Campaign
Bud’s new campaign features labels modified to include words and phrases central to American history, like lyrics from “The Star Spangled Banner.”
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Acquisition
Hollister Launches Docu-Series on AwesomenessTV
The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.
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Acquisition
Forget About Renting a Room, Airbnb Hosts Sweden’s Archipelagoes and Vast Waterways
The Sweden on Airbnb “Free to Roam” campaign lists the country’s vast public lands in the same style as a homeowner would post a listing.
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Data Driven ROI
Capital One Engages Developers With Personas
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
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Acquisition
Riding on Success, Special K Brings “Own It” Campaign Stateside
After watching sales rise in Canada and Australia, Kellogg brought its Special K “Own It” campaign to the U.S.
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Acquisition
5 Influencer Marketing Trends That Are Changing the Game
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
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Acquisition
The Differences Between Brand Experience, Experiential and Events
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.
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Acquisition
Shopper Marketing Drives New Line of U By Kotex FITNESS
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.