Engagement
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Acquisition
5 Lessons Millennials Taught Marketers
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
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Demand Gen
Manchester United & Volvo Ocean Race Partnerships Boost HCL’s Profile
Sports sponsorship deals with the U.K.’s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.
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Demand Gen
Tell Stories and Take Risks: Advice from Tim Washer
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
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Engagement
How to Secure CXO Meetings Before Your Event
Scoring meetings with senior executives requires that you prove to them—well in advance—that you are worthy of their time. Here are some things you can do to increase the chances of winning their attention.
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Acquisition
4 Steps to Fix the Troubles Between CEOs and CMOs
The Harvard Business Review outlines four steps CEOs should put in place to ensure their relationship with CMOs has a positive outcome for both parties.
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Acquisition
The Third Wave of Digital Marketing: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
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Acquisition
How Performance Creative Can Lift Your Digital Marketing ROI
Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.
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Engagement
How Virtual Reality Will Change B2B Marketing
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.
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Acquisition
How “The World’s Biggest Asshole” PSA Made it to the Light of Day
Hear from Donate Life America and The Martin Agency on how they got “The World’s Biggest Asshole” campaign over the lumps and hurdles and into the marketplace.
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Acquisition
Millions of Coke No Sugar Samples in Australia Delivered Via MarTech
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.