Engagement
-
Engagement
5 Tips to Maximize Social Selling
The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.
-
Engagement
Touchtown Engages Senior Centers With Marketing Automation
Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.
-
Acquisition
As the Focus Shifts to Gen Z, Agencies are on the Rise
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.
-
Acquisition
What Are the Biggest B2B Pain Points?
Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.
-
Acquisition
Instagram Influencers Far Outpace Brand-Owned Posts
A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.
-
Acquisition
Starbucks Combats Fake Ads Targeting Undocumented Individuals
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.
-
Demand Gen
Tapping Into the Educational Power of Webinars
Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.
-
Acquisition
The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around:
organizational structure, the role of data and the role of agencies.
-
Engagement
Using VR to Tell Your Story
Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.
-
Demand Gen
Touches in the B2B Sales Cycle Double
There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.