Engagement
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Acquisition
PSA Encourages Public to Watch for Veterans at Risk for Suicide
One Hollywood superstar, one mega brand and the VA, have produced a PSA
to encourage people to take note of veterans at risk for suicide. -
Technology
5 Tips to Humanize a Technology Brand
It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.
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Acquisition
Color-it-Yourself, Starbuck’s Says of its 2017 Holiday Cups
As the holiday season approaches, Starbuck’s red holiday cups are
eagerly awaited by its legions of fans. -
Acquisition
A Ghoulish Sampling of Brands’ Halloween Tricks and Treats
Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald’s, Budweiser, Pizza Hut and Burger King.
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Engage & Convert
After Women Cry Foul, an IKEA Ad is Yanked
An Ikea ad in China was pulled after it was called sexist by some viewers.
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Acquisition
Carnival Cruise Line Chooses Sweepstakes as a Powerful Tool
Carnival Cruise Line VP Partnership Scott Becher shares the play-by-play
behind its new sweepstakes tied to New Orlean’s Saints Drew Brees. -
Profiles & Campaigns
Video Helps HCSS Improve Sales Cycle
A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.
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Acquisition
Toyota’s New Retail Concept Offers Coffee and Car Rentals
The Drive to Go by Toyota concept is a mix of fast food, coffee shop, rental cars and a
not-so-subliminal message to—when you’re ready—buy a Toyota. -
Acquisition
Saints Pass 300 Yards and Someone Wins a Carnival Cruise
A Carnival Cruise Line sweepstakes with the New Orleans Saints raises awareness and
funds for a cause close to the heart of Super Bowl champ Drew Brees. -
Acquisition
Want a Ride in a 1936 Riley Kestrel? Budweiser says YES!
To introduce its 1933 Repeal Reserve, Bud and Lyft are planning a day of free rides in
vintage cars in New York City to celebrate the repeal of prohibition.