Engagement
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Acquisition
Storymaking: How to Shape the Stories that People Share about Brands
Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and
marketers narrative so that it contributes positively to a brand’s overall narrative. -
Acquisition
New Action Steps for Sure-Fire Conversions
Engaging prospects and getting them to convert continue to be one of the biggest
lead gen challenges and conversion concerns are on the rise. -
Acquisition
How to Choose the Right Cause Sponsorships for Your Brand
Companies that sponsor organizations that serve a similar purpose as their underlying
mission are extending their purpose outside of their four walls in a very meaningful way. -
Acquisition
3 Ways to Transform Your Brand’s Customer Experiences
No matter the sector, brands can use experiential marketing to affect the customer experience.
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Acquisition
3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech. -
Acquisition
How HGTV Developed “Hazel” its New Chatbot
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger. -
Engagement
Three Areas for CMOs to Focus On
The role of chief marketing officer has been elevated from brand and
marketing plan manager, to enterprise-wide revenue driver. -
Acquisition
Juicy Juice Teaches Young Gen Z to Enjoy New Tastes
A partnership with Chef Jeff Mauro helps kids expand their
taste palates and get more involved in cooking. -
Acquisition
Moët & Chandon Finds Love with Snapchat
Love Unconventional is the brand’s Valentine’s Day campaign that includes a Snapchat
game and limited edition packaging on its champagne. -
Email
7 Ideas for Interactive B2B Email Marketing
Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here’s seven ideas to make your B2B email strategy more engaging.