Engagement
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Acquisition
Stacy’s Pita Bags Celebrate Women’s History Month
Stacy’s Pita is showing its support for Women’s History Month
through its packaging. -
Acquisition
Trek Bicycle Increases Brand Consideration with Digital Advice
A large range of specialized products posed a hurdle in the path-to-purchase
of consumers who had little knowledge of bikes. -
Acquisition
First Female Iteration of Johnnie Walker Debuts
In a bid to attract more women to its brand Johnnie Walker Black Label has unveiled Jane Walker.
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Acquisition
How to Find Strong Influencer Partners to Augment Your PR Strategy
Pairing PR and influencers helps rebuild organic trust in consumers, drive word of
mouth, and even shore up public relations efforts. -
Acquisition
The Era of Conversational Marketing is Here
Leading brands and experienced brand marketers are increasingly deploying messaging
apps and chatbots to meet their conversational marketing needs. -
Acquisition
The Fast Lane for CMOs: Growth, Speed, and Scale
CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
swiftly, and at a scale that matters. Speed is of the essence. -
Acquisition
Sassy Lime-a-Ritas Dish on Social Advice Column
People—over 21, of course—can ask The Ritas any question they want and they’ll
get back a to-the-point answer. -
Acquisition
United Airlines Pumps Massive Olympics Marketing into Social
The United Airlines Superheroes Olympics campaign is well underway and it is forging
a blazing trail of social and video content. -
Acquisition
How to Approach New AI-based Marketing Technologies
Is your boss telling you to put new tech before anything else? You’re not
alone. It’s a conundrum that many marketers face. -
Acquisition
Speculation Abounds Over Return of Apple Rainbow Logo
Apple has filed a new trademark application for its classic rainbow-colored logo
prompting widespread speculation about what exactly it will be used for.