Engage & Convert
-
Acquisition
Heineken Helps Restore Abandoned Miami Marine Stadium
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.
-
Demand Gen
Why B2B Brands Are Focused on ABM
Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.
-
Acquisition
Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
-
Acquisition
How LOLA Stands Out Among Tampon Marketers: Founder Alexandra Friedman
Alexandra Friedman, one of the pair of college friends who founded LOLA, talks about what makes its tampons the better alternative.
-
Acquisition
Dress Up Your Product with Naked Marketing
The foundation of naked marketing must be built around empowering your current users to review your product.
-
Acquisition
The Five Golden Rules of Experience Creation
Are you part of the movement that recognizes the shifting landscape and is ready with a solution: experiences and experience creation?
-
Acquisition
How to Create Branded Video that Converts
Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.
-
Acquisition
Avocados from Mexico Campaigns to Join Kids for Breakfast
Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.
-
Acquisition
Twitter Bloggers Offered Service to Monetize Branded Videos
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
-
Acquisition
Honey Bunches of Oats Launches “THIS. IS. EVERYTHING.” Campaign
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.