Engage & Convert
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Acquisition
Cultural Nuances Influence 3rd-Generation U.S. Hispanics Brand Perception: Yahoo Report
A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.
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Acquisition
Almost Half of Millennials Are Blocking Ads: Survey
It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.
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Acquisition
Fritos On-Pack Code Offers Garth Brooks Download
Fritos and Garth Brooks offer exclusive deal through on-pack code.
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Acquisition
Avon #BeautyBoss Campaign Targets Millennials
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
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Acquisition
GE, Adobe Share Wisdom of Snapchat Strategies
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
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Acquisition
Ronald McDonald in Hiding as Creepy Clowns Scare Kids
Ronald McDonald is in hiding after frightening looking clowns began terrorizing kids across the country.
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Acquisition
A Vote for Charlie the Tuna is a Vote for Change
Charlie the Tuna, StarKist’s official spokes-fish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo.
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Acquisition
Making a Better Business Case for Video
Here are some ideas to put into practice to make a better business case for video.
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Acquisition
Why Data is the Key to Unlock the Path to Purchase
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.
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Acquisition
Developing a Fail-Proof Content Promotion Plan
There are four key elements to consider when developing your content promotion plan.