PepsiCo continues its partnerships with musical artists. This time its Fritos brand is offering an exclusive on-pack deal for a chance at Garth Brooks new single from his upcoming studio album.
In grocery stores now are specially marked packages of Fritos Corn Chips where they will find an on-pack code that directs them to get a free download of “Baby, Let’s Lay Down and Dance.”
“You don’t get any bigger or better than Garth Brooks, and we’re completely honored to help give fans a fun way to discover his newest work,” says Christina Clarke, senior director of marketing, Frito-Lay North America. “Fritos has been an American icon satisfying fans for more than 80 years, so it’s only fitting that we’d be teaming up with a legendary icon like Garth Brooks for an unprecedented offer like this.” Read the article …
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